{"id":8847,"date":"2026-08-03T15:13:10","date_gmt":"2026-08-03T08:13:10","guid":{"rendered":"https:\/\/bingxueindonesia.co.id\/?page_id=8847"},"modified":"2026-08-07T13:53:39","modified_gmt":"2026-08-07T06:53:39","slug":"sejarah-brand","status":"publish","type":"page","link":"https:\/\/bingxueindonesia.co.id\/en\/sejarah-brand\/","title":{"rendered":"Sejarah Brand"},"content":{"rendered":"
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\n\t\t\t\t\t\r\n\r\n\r\n\r\n\r\nBingxue Indonesia \u2014 Sejarah<\/title>\r\n<style>\r\n \r\n@import url('https:\/\/api.fontshare.com\/v2\/css?f[]=satoshi@300,400,500,700,900&display=swap');\r\n\r\n\/* scroll-behavior native dilepas \u2014 smooth\/inertia scroll sekarang ditangani Lenis (lihat script di bagian bawah) *\/\r\n\r\n#bingxue-home, #bingxue-home * {\r\n box-sizing: border-box;\r\n}\r\n\r\n#bingxue-home {\r\n --bx-orange: #F0832C;\r\n --bx-orange-dark: #D66F1E;\r\n --bx-ink: #1A1A18;\r\n --bx-ink-soft: #4A4844;\r\n --bx-cream: #F6F3EE;\r\n --bx-white: #FFFFFF;\r\n --bx-line: #E4E0D8;\r\n --bx-maxw: 1240px;\r\n --bx-gutter: 48px;\r\n\r\n font-family: 'Satoshi', sans-serif;\r\n color: var(--bx-ink);\r\n background: var(--bx-white);\r\n line-height: 1.5;\r\n overflow-x: clip;\r\n overflow-y: visible;\r\n position: relative;\r\n}\r\n\r\n#bingxue-home img { max-width: 100%; display: block; }\r\n#bingxue-home a { text-decoration: none; color: inherit; }\r\n#bingxue-home button { font-family: inherit; cursor: pointer; border: none; background: none; }\r\n#bingxue-home ul { list-style: none; margin: 0; padding: 0; }\r\n#bingxue-home h1, #bingxue-home h2, #bingxue-home h3, #bingxue-home p { margin: 0; }\r\n\r\n#bingxue-home .bx-container {\r\n max-width: var(--bx-maxw);\r\n margin: 0 auto;\r\n padding: 0 var(--bx-gutter);\r\n}\r\n#bingxue-home .bx-reveal {\r\n opacity: 0;\r\n transform: translateY(28px);\r\n transition: opacity 0.8s ease, transform 0.8s ease;\r\n}\r\n#bingxue-home .bx-reveal.is-visible { opacity: 1; transform: translateY(0); }\r\n@media (prefers-reduced-motion: reduce) {\r\n #bingxue-home .bx-reveal { transition: none; opacity: 1; transform: none; }\r\n #bingxue-home html { scroll-behavior: auto; }\r\n}\r\n#bingxue-home .bx-h2 {\r\n font-size: clamp(28px, 3.2vw, 56px);\r\n font-weight: 900;\r\n letter-spacing: 0.01em;\r\n line-height: 1.15;\r\n color: var(--bx-ink);\r\n}\r\n#bingxue-home .bx-p {\r\n font-size: 17px;\r\n color: var(--bx-ink-soft);\r\n font-weight: 400;\r\n line-height: 1.7;\r\n}\r\n\r\n\/* ============ HEADER \/ NAV (sama persis kayak homepage & Tentang-Kami.html) ============ *\/\r\n#bingxue-home .bx-header {\r\n position: absolute;\r\n top: 0; left: 0; right: 0;\r\n z-index: 40;\r\n padding: 26px 0;\r\n transition: background 0.3s ease, padding 0.3s ease, box-shadow 0.3s ease;\r\n}\r\n#bingxue-home .bx-header.is-scrolled,\r\n#bingxue-home .bx-header.is-open {\r\n position: fixed;\r\n background: rgba(255,255,255,0.96);\r\n backdrop-filter: blur(6px);\r\n padding: 14px 0;\r\n box-shadow: 0 1px 0 var(--bx-line);\r\n}\r\n#bingxue-home .bx-header-row {\r\n display: flex;\r\n align-items: center;\r\n justify-content: space-between;\r\n gap: 24px;\r\n}\r\n#bingxue-home .bx-logo { display: inline-flex; align-items: center; }\r\n#bingxue-home .bx-logo-img { height: 30px; width: auto; display: block; }\r\n#bingxue-home .bx-logo-img--dark { display: none; }\r\n#bingxue-home .bx-header.is-scrolled .bx-logo-img--light,\r\n#bingxue-home .bx-header.is-open .bx-logo-img--light { display: none; }\r\n#bingxue-home .bx-header.is-scrolled .bx-logo-img--dark,\r\n#bingxue-home .bx-header.is-open .bx-logo-img--dark { display: block; }\r\n\r\n#bingxue-home .bx-nav { display: flex; align-items: center; gap: 6px; }\r\n#bingxue-home .bx-nav-item { position: relative; }\r\n#bingxue-home .bx-nav-link {\r\n display: flex; align-items: center; gap: 6px;\r\n padding: 10px 14px;\r\n font-size: 12.5px; font-weight: 600; letter-spacing: 0.06em; text-transform: uppercase;\r\n color: var(--bx-ink);\r\n transition: color 0.3s ease, opacity 0.2s ease;\r\n}\r\n#bingxue-home .bx-nav-link:hover { opacity: 0.65; }\r\n#bingxue-home .bx-caret { width: 8px; height: 8px; transition: transform 0.2s ease; }\r\n#bingxue-home .bx-nav-item:hover .bx-caret { transform: rotate(180deg); }\r\n\r\n#bingxue-home .bx-dropdown {\r\n position: absolute; top: calc(100% + 14px); left: 0;\r\n min-width: 210px; background: var(--bx-white); border-radius: 10px;\r\n box-shadow: 0 18px 40px rgba(0,0,0,0.12); padding: 10px;\r\n opacity: 0; visibility: hidden; transform: translateY(8px);\r\n transition: opacity 0.2s ease, transform 0.2s ease, visibility 0.2s;\r\n}\r\n#bingxue-home .bx-nav-item:hover .bx-dropdown { opacity: 1; visibility: visible; transform: translateY(0); }\r\n#bingxue-home .bx-dropdown a {\r\n display: block; padding: 10px 14px; font-size: 13px; font-weight: 500;\r\n color: var(--bx-ink-soft); border-radius: 6px; white-space: nowrap;\r\n}\r\n#bingxue-home .bx-dropdown a:hover { background: var(--bx-cream); color: var(--bx-ink); }\r\n\r\n#bingxue-home .bx-burger { display: none; width: 32px; height: 32px; position: relative; z-index: 50; }\r\n#bingxue-home .bx-burger span {\r\n position: absolute; left: 4px; right: 4px; height: 2px;\r\n background: var(--bx-ink); transition: all 0.25s ease;\r\n}\r\n#bingxue-home .bx-burger span:nth-child(1) { top: 10px; }\r\n#bingxue-home .bx-burger span:nth-child(2) { top: 16px; }\r\n#bingxue-home .bx-burger span:nth-child(3) { top: 22px; }\r\n#bingxue-home .bx-header.is-open .bx-burger span:nth-child(1) { top: 16px; transform: rotate(45deg); }\r\n#bingxue-home .bx-header.is-open .bx-burger span:nth-child(2) { opacity: 0; }\r\n#bingxue-home .bx-header.is-open .bx-burger span:nth-child(3) { top: 16px; transform: rotate(-45deg); }\r\n\r\n\/* Note: halaman ini header-nya selalu di atas background terang (bukan foto),\r\n jadi teks nav & logo dark dipakai dari awal (beda dgn homepage yg mulai di atas foto). *\/\r\n#bingxue-home .bx-header { background: var(--bx-white); position: relative; box-shadow: 0 1px 0 var(--bx-line); }\r\n#bingxue-home .bx-header.is-scrolled { position: fixed; }\r\n#bingxue-home .bx-logo-img--light { display: none; }\r\n#bingxue-home .bx-logo-img--dark { display: block; }\r\n\r\n\/* ============ FOOTER (sama persis kayak homepage) ============ *\/\r\n#bingxue-home .bx-footer { background: var(--bx-ink); color: rgba(255,255,255,0.7); padding: 84px 0 0; }\r\n#bingxue-home .bx-footer-grid {\r\n display: grid; grid-template-columns: repeat(5, 1fr) auto; gap: 32px;\r\n padding-bottom: 56px; border-bottom: 1px solid rgba(255,255,255,0.12);\r\n}\r\n#bingxue-home .bx-footer-col h4 {\r\n color: var(--bx-white); font-size: 12px; font-weight: 700;\r\n letter-spacing: 0.1em; text-transform: uppercase; margin-bottom: 18px;\r\n}\r\n#bingxue-home .bx-footer-col a {\r\n display: block; font-size: 13.5px; padding: 6px 0;\r\n color: rgba(255,255,255,0.65); transition: color 0.2s ease;\r\n}\r\n#bingxue-home .bx-footer-col a:hover { color: var(--bx-orange); }\r\n#bingxue-home .bx-footer-social { display: flex; gap: 10px; align-items: flex-start; }\r\n#bingxue-home .bx-footer-social a {\r\n width: 34px; height: 34px; border-radius: 50%; background: rgba(255,255,255,0.08);\r\n display: flex; align-items: center; justify-content: center; transition: background 0.2s ease;\r\n}\r\n#bingxue-home .bx-footer-social a:hover { background: var(--bx-orange); }\r\n#bingxue-home .bx-footer-bottom {\r\n display: flex; align-items: center; justify-content: space-between;\r\n padding: 22px 0; font-size: 12.5px; color: rgba(255,255,255,0.45); flex-wrap: wrap; gap: 10px;\r\n}\r\n#bingxue-home .bx-footer-bottom a { color: rgba(255,255,255,0.45); }\r\n#bingxue-home .bx-footer-bottom a:hover { color: var(--bx-white); }\r\n#bingxue-home .bx-footer-links { display: flex; gap: 18px; }\r\n\r\n\/* ============ 1. HERO SEJARAH (foto + judul di atas foto, kiri-bawah \u2014 konsisten dgn tk-hero di Tentang-Kami.html) ============ *\/\r\n#bingxue-home .sj-hero {\r\n position: relative;\r\n height: 82vh;\r\n min-height: 540px;\r\n overflow: hidden;\r\n}\r\n#bingxue-home .sj-hero-bg { position: absolute; inset: 0; z-index: 0; }\r\n#bingxue-home .sj-hero-bg-img { width: 100%; height: 100%; object-fit: cover; display: block; }\r\n#bingxue-home .sj-hero-overlay {\r\n position: absolute; inset: 0;\r\n background: linear-gradient(0deg, rgba(0,0,0,0.55) 0%, rgba(0,0,0,0.1) 45%, rgba(0,0,0,0.2) 100%);\r\n}\r\n#bingxue-home .sj-hero-tag {\r\n position: absolute; top: 20px; right: 20px; z-index: 2;\r\n display: inline-flex; align-items: center; gap: 6px;\r\n background: rgba(26,26,24,0.82); color: var(--bx-white);\r\n font-size: 10.5px; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase;\r\n padding: 7px 12px; border-radius: 999px; pointer-events: none;\r\n}\r\n#bingxue-home .sj-hero-tag::before {\r\n content: \"\"; width: 6px; height: 6px; border-radius: 50%; background: var(--bx-orange);\r\n}\r\n#bingxue-home .sj-hero .bx-container { max-width: none; }\r\n#bingxue-home .sj-hero-body {\r\n position: relative; z-index: 2;\r\n height: 100%;\r\n display: flex;\r\n align-items: flex-end;\r\n padding: 0 0 64px 100px; \/* perkecil angka padding-left kalau mau lebih mepet ke kiri *\/\r\n}\r\n#bingxue-home .sj-hero-title {\r\n color: #EDD8B0;\r\n font-size: clamp(38px, 6vw, 72px);\r\n font-weight: 900;\r\n letter-spacing: 0.01em;\r\n}\r\n\r\n\/* ============ 2. TIMELINE (sidebar tahun + section per tahun, scroll-spy) ============ *\/\r\n#bingxue-home .sj-timeline {\r\n padding: 88px 0 40px;\r\n display: grid; grid-template-columns: 140px 1fr; gap: clamp(28px, 5vw, 72px);\r\n align-items: start;\r\n}\r\n#bingxue-home .sj-year-nav {\r\n position: sticky; top: 108px;\r\n display: flex; flex-direction: column; gap: 4px;\r\n align-self: start;\r\n}\r\n#bingxue-home .sj-year-link {\r\n position: relative;\r\n font-size: 22px; font-weight: 700; color: var(--bx-line);\r\n padding: 7px 0; width: fit-content;\r\n transition: color 0.25s ease;\r\n}\r\n#bingxue-home .sj-year-link::after {\r\n content: \"\";\r\n position: absolute; left: 0; right: 0; bottom: 2px;\r\n height: 2px; background: var(--bx-orange);\r\n transform: scaleX(0); transform-origin: left;\r\n transition: transform 0.4s cubic-bezier(.4,0,.2,1);\r\n}\r\n#bingxue-home .sj-year-link:hover { color: var(--bx-ink-soft); }\r\n#bingxue-home .sj-year-link.is-active { color: var(--bx-ink); }\r\n#bingxue-home .sj-year-link.is-active::after { transform: scaleX(1); }\r\n\r\n#bingxue-home .sj-year-section { padding: 46px 0; border-top: 1px solid var(--bx-line); scroll-margin-top: 108px; }\r\n#bingxue-home .sj-year-section:first-child { border-top: none; padding-top: 0; }\r\n#bingxue-home .sj-card {\r\n position: relative; overflow: hidden;\r\n background: var(--bx-white); border: 1px solid var(--bx-line); border-radius: 16px;\r\n display: grid; grid-template-columns: 1.15fr 1fr;\r\n min-height: 400px;\r\n}\r\n#bingxue-home .sj-card-text {\r\n padding: clamp(30px, 4vw, 52px); position: relative; z-index: 2;\r\n display: flex; flex-direction: column; justify-content: center;\r\n}\r\n#bingxue-home .sj-ghost {\r\n position: absolute; top: -0.16em; left: clamp(20px, 3vw, 40px);\r\n font-size: clamp(88px, 12vw, 160px); font-weight: 900; color: var(--bx-cream);\r\n z-index: 1; line-height: 1; letter-spacing: -4px; user-select: none;\r\n}\r\n#bingxue-home .sj-stat-chip {\r\n position: relative; z-index: 2;\r\n display: block;\r\n margin-bottom: 22px;\r\n font-size: clamp(19px, 2vw, 25px); font-weight: 700; color: var(--bx-ink-soft);\r\n}\r\n#bingxue-home .sj-stat-chip b { color: var(--bx-orange); font-weight: 800; }\r\n#bingxue-home .sj-milestones { position: relative; z-index: 2; display: flex; flex-direction: column; gap: 15px; }\r\n#bingxue-home .sj-milestones li {\r\n position: relative; padding-left: 24px; font-size: 15px; color: var(--bx-ink); line-height: 1.6;\r\n}\r\n#bingxue-home .sj-milestones li::before {\r\n content: \"\"; position: absolute; left: 0; top: 7px; width: 8px; height: 8px;\r\n background: var(--bx-orange); transform: rotate(45deg); border-radius: 2px;\r\n}\r\n#bingxue-home .sj-visual {\r\n position: relative; background: var(--bx-cream);\r\n border-left: 1px solid var(--bx-line);\r\n overflow: hidden;\r\n}\r\n#bingxue-home .sj-photo {\r\n position: absolute; inset: 0;\r\n width: 100%; height: 100%; object-fit: cover; display: block;\r\n}\r\n#bingxue-home .sj-photo-tag {\r\n position: absolute; top: 14px; left: 14px; z-index: 2;\r\n display: inline-flex; align-items: center; gap: 6px;\r\n background: rgba(26,26,24,0.82); color: var(--bx-white);\r\n font-size: 10.5px; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase;\r\n padding: 7px 12px; border-radius: 999px; pointer-events: none;\r\n}\r\n#bingxue-home .sj-photo-tag::before {\r\n content: \"\"; width: 6px; height: 6px; border-radius: 50%; background: var(--bx-orange);\r\n}\r\n\r\n\/* ============ RESPONSIVE ============ *\/\r\n@media (max-width: 960px) {\r\n #bingxue-home .bx-nav { display: none; }\r\n #bingxue-home .bx-burger { display: block; }\r\n #bingxue-home .bx-footer-grid { grid-template-columns: repeat(3, 1fr); }\r\n\r\n #bingxue-home .sj-hero { height: auto; aspect-ratio: 3 \/ 4; min-height: 420px; }\r\n #bingxue-home .sj-hero-body { padding: 0 16px 40px; justify-content: center; }\r\n #bingxue-home .sj-hero-title { font-size: clamp(24px, 7.5vw, 36px); white-space: nowrap; text-align: center; }\r\n\r\n #bingxue-home .sj-timeline { grid-template-columns: 1fr; padding-top: 20px; }\r\n #bingxue-home .sj-year-nav {\r\n position: sticky; top: 0; z-index: 20;\r\n flex-direction: row; overflow-x: auto; gap: 4px;\r\n background: var(--bx-cream); border-bottom: 1px solid var(--bx-line);\r\n padding: 14px var(--bx-gutter); margin: 0 calc(-1 * var(--bx-gutter));\r\n }\r\n #bingxue-home .sj-year-link { font-size: 15px; padding: 6px 10px; flex-shrink: 0; }\r\n #bingxue-home .sj-year-section { scroll-margin-top: 58px; }\r\n #bingxue-home .sj-card { grid-template-columns: 1fr; min-height: unset; }\r\n #bingxue-home .sj-visual { min-height: 180px; order: -1; }\r\n #bingxue-home .sj-ghost { font-size: 100px; }\r\n\r\n \/* mobile nav panel *\/\r\n #bingxue-home .bx-nav-mobile {\r\n position: fixed; inset: 0; background: var(--bx-white); z-index: 30;\r\n padding: 100px 32px 40px; overflow-y: auto; display: none;\r\n }\r\n #bingxue-home .bx-header.is-open .bx-nav-mobile { display: block; }\r\n #bingxue-home .bx-nav-mobile-item { border-bottom: 1px solid var(--bx-line); padding: 6px 0; }\r\n #bingxue-home .bx-nav-mobile-link {\r\n display: flex; justify-content: space-between; align-items: center;\r\n padding: 16px 0; font-size: 15px; font-weight: 700; letter-spacing: 0.04em; text-transform: uppercase;\r\n }\r\n #bingxue-home .bx-nav-mobile-sub { display: none; padding: 0 0 16px 12px; }\r\n #bingxue-home .bx-nav-mobile-item.is-open .bx-nav-mobile-sub { display: block; }\r\n #bingxue-home .bx-nav-mobile-sub a { display: block; padding: 10px 0; font-size: 13.5px; color: var(--bx-ink-soft); }\r\n\r\n #bingxue-home .bx-header,\r\n #bingxue-home .bx-header.is-scrolled,\r\n #bingxue-home .bx-header.is-open {\r\n position: static; background: var(--bx-white); backdrop-filter: none;\r\n padding: 16px 0; box-shadow: 0 1px 0 var(--bx-line);\r\n }\r\n #bingxue-home .bx-burger span { background: var(--bx-ink); }\r\n}\r\n@media (min-width: 961px) {\r\n #bingxue-home .bx-nav-mobile { display: none !important; }\r\n}\r\n<\/style>\r\n<\/head>\r\n<body>\r\n\r\n<div id=\"bingxue-home\">\r\n\r\n <!-- ======================= HEADER (sama persis kayak homepage) ======================= -->\r\n <header class=\"bx-header\" id=\"bxHeader\">\r\n <div class=\"bx-container bx-header-row\">\r\n <a href=\"https:\/\/bingxueindonesia.co.id\/en\/new-home\/\" class=\"bx-logo\">\r\n <img decoding=\"async\" src=\"https:\/\/bingxueindonesia.co.id\/wp-content\/uploads\/2026\/07\/3@2x.png\" alt=\"Bingxue\" class=\"bx-logo-img bx-logo-img--light\">\r\n <img decoding=\"async\" src=\"https:\/\/bingxueindonesia.co.id\/wp-content\/uploads\/2026\/07\/1@2x.png\" alt=\"Bingxue\" class=\"bx-logo-img bx-logo-img--dark\">\r\n <\/a>\r\n\r\n <nav class=\"bx-nav\">\r\n <div class=\"bx-nav-item\">\r\n <a href=\"https:\/\/bingxueindonesia.co.id\/en\/new-tentang-kami\/\" class=\"bx-nav-link\">Tentang Kami\r\n <svg class=\"bx-caret\" viewbox=\"0 0 10 6\" fill=\"none\"><path d=\"M1 1L5 5L9 1\" stroke=\"currentColor\" stroke-width=\"1.4\"\/><\/svg>\r\n <\/a>\r\n <div class=\"bx-dropdown\">\r\n <a href=\"https:\/\/bingxueindonesia.co.id\/en\/new-tentang-kami\/\">Profil Perusahaan<\/a>\r\n <a href=\"https:\/\/bingxueindonesia.co.id\/en\/sejarah-brand\/\">Sejarah<\/a>\r\n <\/div>\r\n <\/div>\r\n <div class=\"bx-nav-item\">\r\n <a href=\"https:\/\/bingxueindonesia.co.id\/en\/new-menu\/\" class=\"bx-nav-link\">Menu<\/a>\r\n <\/div>\r\n <div class=\"bx-nav-item\">\r\n <a href=\"https:\/\/bingxueindonesia.co.id\/en\/new-kemitraan\/\" class=\"bx-nav-link\">Kemitraan<\/a>\r\n <\/div>\r\n <div class=\"bx-nav-item\">\r\n <a href=\"#\" class=\"bx-nav-link\">Komunitas<\/a>\r\n <\/div>\r\n <div class=\"bx-nav-item\">\r\n <a href=\"#\" class=\"bx-nav-link\">Artikel<\/a>\r\n <\/div>\r\n <div class=\"bx-nav-item\">\r\n <a href=\"#\" class=\"bx-nav-link\">Karir<\/a>\r\n <\/div>\r\n <div class=\"bx-nav-item\">\r\n <a href=\"#\" class=\"bx-nav-link\">Kontak Kami<\/a>\r\n <\/div>\r\n <\/nav>\r\n\r\n <button class=\"bx-burger\" id=\"bxBurger\" aria-label=\"Buka menu\">\r\n <span><\/span><span><\/span><span><\/span>\r\n <\/button>\r\n <\/div>\r\n\r\n <!-- mobile nav panel -->\r\n <div class=\"bx-nav-mobile\" id=\"bxNavMobile\">\r\n <div class=\"bx-nav-mobile-item\">\r\n <div class=\"bx-nav-mobile-link\">Tentang Kami <svg width=\"12\" height=\"8\" viewbox=\"0 0 10 6\" fill=\"none\"><path d=\"M1 1L5 5L9 1\" stroke=\"currentColor\" stroke-width=\"1.4\"\/><\/svg><\/div>\r\n <div class=\"bx-nav-mobile-sub\"><a href=\"https:\/\/bingxueindonesia.co.id\/en\/new-tentang-kami\/\">Profil Perusahaan<\/a><a href=\"https:\/\/bingxueindonesia.co.id\/en\/sejarah-brand\/\">Sejarah<\/a><\/div>\r\n <\/div>\r\n <div class=\"bx-nav-mobile-item\">\r\n <a href=\"https:\/\/bingxueindonesia.co.id\/en\/new-menu\/\" class=\"bx-nav-mobile-link\">Menu<\/a>\r\n <\/div>\r\n <div class=\"bx-nav-mobile-item\">\r\n <a href=\"https:\/\/bingxueindonesia.co.id\/en\/new-kemitraan\/\" class=\"bx-nav-mobile-link\">Kemitraan<\/a>\r\n <\/div>\r\n <div class=\"bx-nav-mobile-item\">\r\n <a href=\"#\" class=\"bx-nav-mobile-link\">Komunitas<\/a>\r\n <\/div>\r\n <div class=\"bx-nav-mobile-item\">\r\n <a href=\"#\" class=\"bx-nav-mobile-link\">Artikel<\/a>\r\n <\/div>\r\n <div class=\"bx-nav-mobile-item\">\r\n <a href=\"#\" class=\"bx-nav-mobile-link\">Karir<\/a>\r\n <\/div>\r\n <div class=\"bx-nav-mobile-item\">\r\n <a href=\"#\" class=\"bx-nav-mobile-link\">Kontak Kami<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/header>\r\n\r\n <!-- ======================= 1. HERO SEJARAH ======================= -->\r\n <section class=\"sj-hero\">\r\n <div class=\"sj-hero-bg\">\r\n <!-- GANTI DI SINI: background hero Sejarah -->\r\n <img decoding=\"async\" class=\"sj-hero-bg-img\" src=\"https:\/\/bingxueindonesia.co.id\/wp-content\/uploads\/2026\/07\/collage-maker-1785485416902-scaled.png\" alt=\"Background hero Sejarah\" loading=\"lazy\">\r\n <\/div>\r\n <div class=\"sj-hero-overlay\"><\/div>\r\n <div class=\"bx-container sj-hero-body\">\r\n <h1 class=\"sj-hero-title\">SEJARAH BRAND<\/h1>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- ======================= 2. TIMELINE SEJARAH ======================= -->\r\n <section class=\"bx-container sj-timeline\">\r\n\r\n <nav class=\"sj-year-nav\" id=\"sjYearNav\" aria-label=\"Navigasi tahun\">\r\n <a href=\"#year-2022\" class=\"sj-year-link\" data-year=\"2022\">2022<\/a>\r\n <a href=\"#year-2021\" class=\"sj-year-link\" data-year=\"2021\">2021<\/a>\r\n <a href=\"#year-2020\" class=\"sj-year-link\" data-year=\"2020\">2020<\/a>\r\n <a href=\"#year-2019\" class=\"sj-year-link\" data-year=\"2019\">2019<\/a>\r\n <a href=\"#year-2018\" class=\"sj-year-link\" data-year=\"2018\">2018<\/a>\r\n <a href=\"#year-2017\" class=\"sj-year-link\" data-year=\"2017\">2017<\/a>\r\n <a href=\"#year-2016\" class=\"sj-year-link\" data-year=\"2016\">2016<\/a>\r\n <a href=\"#year-2015\" class=\"sj-year-link\" data-year=\"2015\">2015<\/a>\r\n <a href=\"#year-2014\" class=\"sj-year-link\" data-year=\"2014\">2014<\/a>\r\n <\/nav>\r\n\r\n <div class=\"sj-year-list\">\r\n\r\n <article class=\"sj-year-section\" id=\"year-2022\" data-year=\"2022\">\r\n <div class=\"sj-card bx-reveal\">\r\n <div class=\"sj-card-text\">\r\n <div class=\"sj-ghost\">2022<\/div>\r\n <div class=\"sj-stat-chip\"><b>Ekspansi ke 3 negara<\/b><\/div>\r\n <ul class=\"sj-milestones\">\r\n <li>Membuka pasar luar negeri, pasar pertama adalah Indonesia, kemudian Malaysia dan Vietnam.<\/li>\r\n <\/ul>\r\n <\/div>\r\n <div class=\"sj-visual\">\r\n <!-- GANTI DI SINI: foto tahun 2022 -->\r\n <img decoding=\"async\" class=\"sj-photo\" src=\"https:\/\/bingxueindonesia.co.id\/wp-content\/uploads\/2026\/08\/DIT00194.jpg-1-scaled.jpeg\" alt=\"Foto Bingxue tahun 2022\" loading=\"lazy\">\r\n <\/div>\r\n <\/div>\r\n <\/article>\r\n\r\n <article class=\"sj-year-section\" id=\"year-2021\" data-year=\"2021\">\r\n <div class=\"sj-card bx-reveal\">\r\n <div class=\"sj-card-text\">\r\n <div class=\"sj-ghost\">2021<\/div>\r\n <div class=\"sj-stat-chip\"><b>3.000+ Store global<\/b><\/div>\r\n <ul class=\"sj-milestones\">\r\n <li>Merek berkembang ke wilayah selatan dan mendirikan cabang perusahaan Wilayah China Selatan.<\/li>\r\n <li>Jumlah Store di seluruh dunia melebihi 3.000 Store.<\/li>\r\n <\/ul>\r\n <\/div>\r\n <div class=\"sj-visual\">\r\n <!-- GANTI DI SINI: foto tahun 2021 -->\r\n <img decoding=\"async\" class=\"sj-photo\" src=\"https:\/\/bingxueindonesia.co.id\/wp-content\/uploads\/2026\/07\/DSC09652-scaled.jpg\" alt=\"Foto Bingxue tahun 2021\" loading=\"lazy\">\r\n <\/div>\r\n <\/div>\r\n <\/article>\r\n\r\n <article class=\"sj-year-section\" id=\"year-2020\" data-year=\"2020\">\r\n <div class=\"sj-card bx-reveal\">\r\n <div class=\"sj-card-text\">\r\n <div class=\"sj-ghost\">2020<\/div>\r\n <div class=\"sj-stat-chip\"><b>2.000+ Store<\/b><\/div>\r\n <ul class=\"sj-milestones\">\r\n <li>Strategi standardisasi merek ditetapkan, dan jumlah Store melebihi 2.000 Store.<\/li>\r\n <li>Membangun kerja sama dengan Food Delivery.<\/li>\r\n <li>Pembangunan Gudang Cabang Timur Laut dan Gudang Cabang Barat Laut selesai dan dioperasikan.<\/li>\r\n <li>Pembangunan Bingxue Time Food Industrial Park dimulai di Qihe, Shandong.<\/li>\r\n <\/ul>\r\n <\/div>\r\n <div class=\"sj-visual\">\r\n <!-- GANTI DI SINI: foto tahun 2020 -->\r\n <img decoding=\"async\" class=\"sj-photo\" src=\"https:\/\/bingxueindonesia.co.id\/wp-content\/uploads\/2026\/08\/DIT00194.jpg-1-scaled.jpeg\" alt=\"Foto Bingxue tahun 2020\" loading=\"lazy\">\r\n <\/div>\r\n <\/div>\r\n <\/article>\r\n\r\n <article class=\"sj-year-section\" id=\"year-2019\" data-year=\"2019\">\r\n <div class=\"sj-card bx-reveal\">\r\n <div class=\"sj-card-text\">\r\n <div class=\"sj-ghost\">2019<\/div>\r\n <div class=\"sj-stat-chip\"><b>Lahirnya Bobo Bear<\/b><\/div>\r\n <ul class=\"sj-milestones\">\r\n <li>Maskot Bobo Bear diciptakan.<\/li>\r\n <li>Pembangunan sistem data telah diluncurkan sepenuhnya.<\/li>\r\n <\/ul>\r\n <\/div>\r\n <div class=\"sj-visual\">\r\n <!-- GANTI DI SINI: foto tahun 2019 -->\r\n <img decoding=\"async\" class=\"sj-photo\" src=\"https:\/\/bingxueindonesia.co.id\/wp-content\/uploads\/2026\/07\/DSC09652-scaled.jpg\" alt=\"Foto Bingxue tahun 2019\" loading=\"lazy\">\r\n <\/div>\r\n <\/div>\r\n <\/article>\r\n\r\n <article class=\"sj-year-section\" id=\"year-2018\" data-year=\"2018\">\r\n <div class=\"sj-card bx-reveal\">\r\n <div class=\"sj-card-text\">\r\n <div class=\"sj-ghost\">2018<\/div>\r\n <div class=\"sj-stat-chip\"><b>1.300+ Store & 30+ Provinsi<\/b><\/div>\r\n <ul class=\"sj-milestones\">\r\n <li>Kantor pusat pindah ke Xijin Shidai Tower di Jinan Barat.<\/li>\r\n <li>Jumlah Store lebih dari 1.300, mencakup 30+ provinsi dan kota.<\/li>\r\n <\/ul>\r\n <\/div>\r\n <div class=\"sj-visual\">\r\n <!-- GANTI DI SINI: foto tahun 2018 -->\r\n <img decoding=\"async\" class=\"sj-photo\" src=\"https:\/\/bingxueindonesia.co.id\/wp-content\/uploads\/2026\/08\/DIT00194.jpg-1-scaled.jpeg\" alt=\"Foto Bingxue tahun 2018\" loading=\"lazy\">\r\n <\/div>\r\n <\/div>\r\n <\/article>\r\n\r\n <article class=\"sj-year-section\" id=\"year-2017\" data-year=\"2017\">\r\n <div class=\"sj-card bx-reveal\">\r\n <div class=\"sj-card-text\">\r\n <div class=\"sj-ghost\">2017<\/div>\r\n <div class=\"sj-stat-chip\"><b>3 wilayah baru<\/b><\/div>\r\n <ul class=\"sj-milestones\">\r\n <li>Upgrade tampilan store.<\/li>\r\n <li>Memasuki pasar Wilayah Cina Utara, Timur Laut, dan Barat Daya secara signifikan.<\/li>\r\n <\/ul>\r\n <\/div>\r\n <div class=\"sj-visual\">\r\n <!-- GANTI DI SINI: foto tahun 2017 -->\r\n <img decoding=\"async\" class=\"sj-photo\" src=\"https:\/\/bingxueindonesia.co.id\/wp-content\/uploads\/2026\/07\/DSC09652-scaled.jpg\" alt=\"Foto Bingxue tahun 2017\" loading=\"lazy\">\r\n <\/div>\r\n <\/div>\r\n <\/article>\r\n\r\n <article class=\"sj-year-section\" id=\"year-2016\" data-year=\"2016\">\r\n <div class=\"sj-card bx-reveal\">\r\n <div class=\"sj-card-text\">\r\n <div class=\"sj-ghost\">2016<\/div>\r\n <div class=\"sj-stat-chip\"><b>400+ Store<\/b><\/div>\r\n <ul class=\"sj-milestones\">\r\n <li>Mendirikan pusat manajemen operasi, membentuk pengembangan rantai industri pengadaan R&D, logistik pergudangan, dan manajemen operasional.<\/li>\r\n <li>Jumlah Store melebihi 400.<\/li>\r\n <\/ul>\r\n <\/div>\r\n <div class=\"sj-visual\">\r\n <!-- GANTI DI SINI: foto tahun 2016 -->\r\n <img decoding=\"async\" class=\"sj-photo\" src=\"https:\/\/bingxueindonesia.co.id\/wp-content\/uploads\/2026\/08\/DIT00194.jpg-1-scaled.jpeg\" alt=\"Foto Bingxue tahun 2016\" loading=\"lazy\">\r\n <\/div>\r\n <\/div>\r\n <\/article>\r\n\r\n <article class=\"sj-year-section\" id=\"year-2015\" data-year=\"2015\">\r\n <div class=\"sj-card bx-reveal\">\r\n <div class=\"sj-card-text\">\r\n <div class=\"sj-ghost\">2015<\/div>\r\n <div class=\"sj-stat-chip\"><b>Lisensi waralaba resmi<\/b><\/div>\r\n <ul class=\"sj-milestones\">\r\n <li>Membangun pusat pergudangan dan logistik.<\/li>\r\n <li>Berkantor pusat di Kota Jinan, Provinsi Shandong.<\/li>\r\n <li>Meraih lisensi bidang waralaba dari Kementerian Perdagangan.<\/li>\r\n <li>Memulai mode waralaba.<\/li>\r\n <\/ul>\r\n <\/div>\r\n <div class=\"sj-visual\">\r\n <!-- GANTI DI SINI: foto tahun 2015 -->\r\n <img decoding=\"async\" class=\"sj-photo\" src=\"https:\/\/bingxueindonesia.co.id\/wp-content\/uploads\/2026\/07\/DSC09652-scaled.jpg\" alt=\"Foto Bingxue tahun 2015\" loading=\"lazy\">\r\n <\/div>\r\n <\/div>\r\n <\/article>\r\n\r\n <article class=\"sj-year-section\" id=\"year-2014\" data-year=\"2014\">\r\n <div class=\"sj-card bx-reveal\">\r\n <div class=\"sj-card-text\">\r\n <div class=\"sj-ghost\">2014<\/div>\r\n <div class=\"sj-stat-chip\"><b>1.350.000 pcs terjual<\/b><\/div>\r\n <ul class=\"sj-milestones\">\r\n <li>Toko pertama dibuka di Kota Tai'an, Shandong.<\/li>\r\n <li>Produk ikonik Bingxue es krim muncul dan terjual 1.350.000 pcs.<\/li>\r\n <\/ul>\r\n <\/div>\r\n <div class=\"sj-visual\">\r\n <!-- GANTI DI SINI: foto tahun 2014 -->\r\n <img decoding=\"async\" class=\"sj-photo\" src=\"https:\/\/bingxueindonesia.co.id\/wp-content\/uploads\/2026\/08\/DIT00194.jpg-1-scaled.jpeg\" alt=\"Foto Bingxue tahun 2014\" loading=\"lazy\">\r\n <\/div>\r\n <\/div>\r\n <\/article>\r\n\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- ======================= FOOTER (sama persis kayak homepage) ======================= -->\r\n <footer class=\"bx-footer\">\r\n <div class=\"bx-container\">\r\n <div class=\"bx-footer-grid\">\r\n <div class=\"bx-footer-col\">\r\n <h4>Tentang Kami<\/h4>\r\n <a href=\"https:\/\/bingxueindonesia.co.id\/en\/new-tentang-kami\/\">Profil Perusahaan<\/a>\r\n <a href=\"https:\/\/bingxueindonesia.co.id\/en\/sejarah-brand\/\">Sejarah<\/a>\r\n <\/div>\r\n <div class=\"bx-footer-col\">\r\n <h4>Menu<\/h4>\r\n <\/div>\r\n <div class=\"bx-footer-col\">\r\n <h4>Kemitraan<\/h4>\r\n <\/div>\r\n <div class=\"bx-footer-col\">\r\n <h4>Komunitas & Artikel<\/h4>\r\n <\/div>\r\n <div class=\"bx-footer-col\">\r\n <h4>Karir<\/h4>\r\n <\/div>\r\n <div class=\"bx-footer-social\">\r\n <a href=\"#\" aria-label=\"Instagram\">\r\n <svg width=\"16\" height=\"16\" viewbox=\"0 0 24 24\" fill=\"none\"><rect x=\"2\" y=\"2\" width=\"20\" height=\"20\" rx=\"6\" stroke=\"currentColor\" stroke-width=\"1.6\"\/><circle cx=\"12\" cy=\"12\" r=\"4.5\" stroke=\"currentColor\" stroke-width=\"1.6\"\/><circle cx=\"17.2\" cy=\"6.8\" r=\"1.1\" fill=\"currentColor\"\/><\/svg>\r\n <\/a>\r\n <a href=\"#\" aria-label=\"TikTok\">\r\n <svg width=\"16\" height=\"16\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M14 3v10.8a3.4 3.4 0 1 1-3.2-3.4\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/><path d=\"M14 3c.4 2.6 2.1 4.2 4.6 4.4\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/><\/svg>\r\n <\/a>\r\n <a href=\"#\" aria-label=\"Facebook\">\r\n <svg width=\"16\" height=\"16\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M14 21v-7h2.5l.5-3H14V9.2c0-.9.3-1.5 1.6-1.5H17V5.1C16.6 5 15.7 5 14.7 5c-2.1 0-3.6 1.3-3.6 3.7V11H9v3h2.1v7h2.9Z\" stroke=\"currentColor\" stroke-width=\"1.4\" stroke-linejoin=\"round\"\/><\/svg>\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <div class=\"bx-footer-bottom\">\r\n <span>\u00a9 Bingxue Indonesia 2026<\/span>\r\n <div class=\"bx-footer-links\">\r\n <a href=\"#\">Hubungi Kami<\/a>\r\n <a href=\"#\">Kebijakan Privasi<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/footer>\r\n\r\n<\/div>\r\n\r\n<!-- ======================= LENIS: smooth \/ inertia scroll =======================\r\n CDN dari jsDelivr, versi di-pin (1.3.25) biar stabil \u2014 kalau mau update versi,\r\n ganti angka di URL script src di bawah ini.\r\n Lenis jalan di atas native scroll (bukan bikin wrapper terpisah), jadi\r\n position:sticky, IntersectionObserver (scroll-spy tahun), dan anchor link\r\n yang sudah ada tetap jalan seperti biasa. ================================== -->\r\n<script src=\"https:\/\/cdn.jsdelivr.net\/npm\/lenis@1.3.25\/dist\/lenis.min.js\"><\/script>\r\n<script>\r\n(function(){\r\n \/\/ hormati pengguna yang 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