Requirement:
- Bachelor’s degree (S1) in Marketing, Communications, Business Management, or a related field.
- Minimum 2 years of experience in branding, marketing strategy, or a similar role (experience in the F&B industry is a plus).
- Strong understanding of brand management, digital marketing, and F&B industry trends.
- Proficient in market research and data analysis to support strategic decision-making.
- Excellent communication, presentation, and negotiation skills.
- Creative, innovative, and capable of strategic thinking.
- Comfortable working with targets and managing multiple projects simultaneously.
- Able to collaborate effectively across departments as well as work independently.
- Strong problem-solving and leadership abilities.
- Familiarity with supporting tools such as Google Analytics, social media platforms, Microsoft Office, Canva/Adobe, etc., is an advantage.
Job Description:
- Design, develop, and implement corporate branding strategies aligned with the company’s vision and business objectives.
- Conduct market research, competitor analysis, and identify trends in the F&B industry to support strategic decision-making.
- Manage brand identity to ensure consistency across all marketing channels, both online and offline.
- Plan and execute promotional campaigns, events, and marketing activities targeted to the relevant audience.
- Collaborate with design, marketing, and operations teams to ensure effective implementation of branding strategies.
- Prepare evaluation reports on the effectiveness of branding strategies and provide recommendations for improvement.
- Manage brand communication with customers across multiple platforms, including social media, advertising, PR, and partnerships.
- Monitor KPIs related to brand awareness, engagement, and loyalty.
- Develop creative ideas to enhance brand positioning in the F&B market.
- Formulate long-term strategies for brand growth and maintain competitiveness in the industry.
Kualifikasi
Kualifikasi
Kualifikasi
