Berita & Ekspansi
Making every cup of tea and ice cream with heart
At the beginning of 2023, Bingxue global expansion officially began with its successful entry into the Indonesian market. Within just a few months, Bingxue also opened stores in Vietnam and Malaysia. With high-quality tea drinks and excellent service, Bingxue has been warmly welcomed by local consumers. Today, the brand has surpassed 100 overseas stores—proof of its strong market expansion capability and rising global competitiveness.
Building on its success in China, Bingxue is expanding its new tea culture across the globe. By entering Indonesia, then quickly following with Vietnam and Malaysia, the Bingxue global expansion introduced authentic Chinese tea drinks while adapting to local tastes.
Each store offers core menu items along with localized creations, blending regional preferences and cultural characteristics. This strategic localization gives consumers a unique tea experience.
Rather than simply exporting Chinese tea culture, Bingxue absorbs local traditions as well. By integrating Southeast Asian tea culture into product innovation, Bingxue is expanding its offerings while staying relevant. This approach enriches the product line and promotes cross-cultural appreciation of new tea beverages.
In addition, Bingxue forms partnerships with local suppliers, ensuring product freshness while supporting regional economies. This win-win model drives sustainable growth for the brand and local communities.
Innovation is at the heart of the Bingxue global expansion. Guided by market insights, Bingxue customizes products to fit regional preferences. The brand has developed a product line featuring real tea leaves and natural ingredients—well-received by health-conscious Southeast Asian consumers.
Bingxue also actively engages with younger audiences through social media, building a strong brand connection and community.
From 3,000 stores in China to over 100 overseas locations, the Bingxue global expansion is proof of strong branding, smart localization, and continuous product innovation. By respecting cultural differences, working with local partners, and meeting customer needs, Bingxue is creating a sustainable international presence.
As it grows, Bingxue remains committed to offering high-quality tea experiences and expanding its global footprint in the beverage industry.
