BINGXUE: From Local Tea Brand to Global Franchise Powerhouse

With nine years of unremitting efforts and continuous innovation, BINGXUE has grown from a local new tea beverage brand to a well-known national chain brand. Currently, it has more than 3000 stores in 31 provinces and cities across the country.

Bingxue Global Expansion Successfully Enters the Southeast Asian Market

At the beginning of 2023, BINGXUE successfully entered the Indonesian market, marking the beginning of its global expansion.After just a few months of development, BINGXUE has taken root in Southeast Asian countries such as Vietnam and Malaysia, and has won warm welcomes from local consumers with its high-quality products and services.Today, BINGXUE has surpassed 100 overseas stores, demonstrating the brand’s strong market expansion capabilities and international competitiveness.